Your blog, when done right, should be your mood board. Yesterday, you used to blog about what you thought, what you did, and what you expertly knew. Today, you can maximize blogging sites by building an audience that cares enough to pay for your expertise.
Whether you’re a fitness coach, a stay-at-home mom with a flair for baking, or a financial advisor selling e-books, you can earn money by blogging.
Secure your subscribers
Are you having trouble managing your mailing list? Do you even have one? If not, look through direct e-mail marketing services to ensure the visibility of your campaigns.
Why? Because you don’t just want passive readers, you want faithful subscribers – those who wait for your content to come out. By employing a strong e-mail marketing strategy, you move from the casual to the personal. You present your subscribers with tailor-fit content that answers their needs.
When sending out an e-mail to your list, don’t just bombard them with links to your new blog posts. Try to schedule your newsletter release. Use tracking tools to study their activity and personalize their experience. Set up an auto-responder for your subscriber’s queries.
Partner with other bloggers
Don’t just bank on your own ideas; try guest blogging, too. If working with your presumed competitors sounds counterintuitive, here’s why it helps you:
First, you assert authority. This doesn’t have to be cutthroat. It’s the other way around. You increase your blog’s rank by interacting with other bloggers and contributors who are also ranking well.
Second, it maintains your audience’s interest. By collaborating with other creators, you keep your channel fresh and up-to-date with trends and new perspectives.
Try looking up top ranking blogs related to your niche and pitch an idea to them about a collaborative content. Use backlinks that lead to their content. You can even write for other blogs if the chance arises.
Get acquainted with Google
If you’ve ever only known how to write well for your blog, then it’s time to expand your knowledge base. Seeking the help of trusted digital marketing agencies can help you learn how to take advantage of Google’s algorithm for your blog.
First, use long-tail keywords strategically. Gone are the days when you only had to use repeated keywords throughout your blog to grab a higher index. Today, that does the opposite; Google considers this keyword stuffing and ranks you lower because the content seems wayward and unhelpful.
Second, give your blog posts a facelift. Depending on your niche, you might be invested in writing shorter or longer blogs. The important thing is to structure them logically. Use the right subheadings, keep your titles concise, and edit your URLs to include the posts’ topics.
There might come a time when you feel like you’ve run out of ideas – don’t despair! Always be open to exploring new concepts and media. You can try video blogging or “vlogging” or start your podcast with the same concept. Also, don’t be afraid to ask for suggestions from your fan base. This gives you an idea of what’s relevant to them so that you can keep creating content that sells.
Don’t ignore your tools, and keep learning the business. Dealing with digital marketing might not be your cup of tea, but it will help you boost your blog to greater heights.